Fiction Writers and Platform: Some Useful links from Algonkian Writer Conferences

Marcela put it honestly if somewhat bluntly: If she had to make a decision between two equally good novels, and one author had a platform and the other did not, she'd choose the author with the platform every time.

Why? Because an author's having a platform means the likelihood of the publisher selling many copies of that novel increases.
Algonkian sent me this to post, and it's worthwhile.  Some useful links regarding the building of platform for fiction writers and aspiring authors:

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